Archetypal Branding and Development
Based on the work of psychologist Carl Jung, and further developed by Carol Pearson, Archetypal Branding gives a deep, and often profound insight into the unseen aspects of your personality which govern your life and behaviour.
With less than 20 Archetypal Branding Practitioners in the UK, this is a unique opportunity to gain access to a breakthrough approach to coaching and organisational planning.
Twelve main archetypes have been identified, all of which have a strength, and a shadow side.
Archetype |
Strength |
Shadow |
| Innocent | Trust, optimism | Abandonment |
| Orphan | Regain safety | Exploitation |
| Warrior | To win | Weakness |
| Caregiver | To help others | Selfishness |
| Seeker | Search for a better life | Conformity |
| Lover | Bliss | Loss of love |
| Destroyer | Metamorphosis | Annihilation |
| Creator | Identity | Inauthenticity |
| Ruler | Order | Chaos |
| Magician | Transformation | Evil sorcery |
| Sage | Truth | Deception |
| Fool | Enjoyment | Nonaliveness |
Although each has it main characteristics, the archetypes also work together in pairs, and each has an opposite. In order to have balance and a sense of wholeness, both pairs need to work together in harmony. If an archetype is out of balance, either too strong, or being repressed or ignored, it can have far reaching affects and repercussions on your life and affect your ability to feel in alignment and free of conflict.
You would have a sense of what it would be like if you were really living your life "on purpose". How much more confident, sure and comfortable would you be if you had a clearer idea of your life's path and journey? What value would it add to your life if you had a greater insight and understanding into the aspects of your personality and how they might be working against you?
- Have you ever felt as though you were 'going through the motions' but had a sense of emptiness inside?
- Do you have long sought after material possessions, a nice house, a decent car, a good job for instance, but still feel unfulfilled or dissatisfied?
- Have you had a life full of intense experiences, but been unable to learn from them so that you can move on with your life?
- Do you ever feel constrained by the situations around you and unable to connect to your true self?
- Do you long to find meaning and a purpose to your life?
The PMI questionnaire enables you to identify the archetypes which are most active and dominant in your life as well as providing a valuable insight into those which are for some reason not being fully expressed. It also highlights where aspects of your personality may be out of balance, and provides guidelines on what steps you can take to resolve things.
The questionnaire only takes 30 minutes to complete, but provides a wealth of information that you can start to put into practice immediately.
To order your Profile Questionnaire today, please click the PayPal button below; Once you have completed your questionnaire, simply return it at the address shown below and Marilyn will call you to arrange a time to discuss the results. The results coaching session can be done by telephone or via e-mail if it's not convenient for you to travel or you are living outside of the UK. The questionnaire is £20+ package and postage, and the questionnaire analysis, supporting materials, and follow up coaching session is £250+VAT.
What does the package include?
Once I have received the completed questionnaire I will complete the profiling process. Your PMAI Archetypal package includes:- 2 hour coaching session which can be done face to face or over the phone and via e-mail*
- A PMAI Scoring Profile
- The PMAI Introduction to Archetypes book, which is a 100 page book that gives more detail and background regarding the Archetypes and their respective traits and characteristics
Archetypes provide the deep structure for human experience, motivation and meaning.
Marilyn is qualified to use the Pearson-Marr Type indicator (PMAI) in order to:
The questionnaire takes approximately 30 minutes to complete and provides a powerful psychological type profile of the different and sometimes contradictory themes that shape their lives.
The PMAI Questionnaire can be completed by post and costs £20 + £1 P&P.
Order your copy today using the link below!
Return address for your Achetypal Branding Questionnaire:
Marilyn DevonishDirector
Trance Formations Limited
P O Box 2210
Watford WD18 1EU
Tel: +44 1923 337282
E-mail: marilyn@tranceformationslimited.com


